All posts by Steve Loates

How To Be Awesome and Stop Paying Lip Service To Social Media

By | Business Challenges, Digital Marketing, Social Media | No Comments

Stop Doing ThisCan you imagine if your dentist or optometrist decided that they were going to change the way they handled their telephone?

They would use it to have their receptionist call to remind you when it was time for your check-up, but if you wanted to actually book your appointment, you would have to write back to them.

How frustrated would you feel if they had the audacity to call you to drum up new business, but when you wanted to respond, you had to use a different, slower, perhaps more inconvenient  method of communication? Read More

When will I see Results from Social Media marketing?

By | Digital Marketing, Social Media | No Comments

clock face showing time for results

Without doubt this is the question I am asked most often when discussing social media marketing with new potential clients, or even just in conversation with business acquaintances.

When we ask the question, “How long does it take to get results from social media marketing?” or, “How will I measure the ROI on my social media marketing?”, what are we really asking? Read More

Want to be Awesome? Ultimate tips for your dream LinkedIn profile

By | Digital Marketing, LinkedIn | No Comments

Silhouettes and LinkedIn profileThere are three keys to being successful on LinkedIn.

  1. Getting Found
  2. Finding Others
  3. Participating

And as I explain in my workshops the most important factor when it comes to #1 GETTING FOUND is your PROFILE. If you do not take the time to craft your profile so that you can achieve “All-Star” status then you will never achieve your full potential on LinkedIn. Read More

Stop Wasting Time. Find The Best Social Media Channel For Your Business

By | Business Challenges, Digital Marketing, Social Media | No Comments

ollection of popular social media logos printed on paper:facebook, twitter, google plus, instagram, skype, pinterest and blogger on old wooden background Stop reading this post right now if you are still at the point of trying to determine whether or not there is any value in making social media part of your marketing mix.

If you don’t see any value in social media then this article is not for you. In all honesty you may be in need of a little therapy more than you need to read this article…but that is probably a discussion for another day. 🙂

As a social media and digital marketing consultant, one of the most common questions I am asked by businesses and professional people is “what social media sites should I be on?” Read More

5 great reasons that will make you happy to join LinkedIn groups

By | Digital Marketing, LinkedIn | No Comments

caucasian white female hands counting from one to five fingers, isolated on white background.
Forbes magazine recently ran an article that stated 60 percent of LinkedIn users list “groups” as one of their favorite features of the social media professional networking site.

And it’s little wonder. The benefits to anyone in business or the organizational world joining in on these free groups can be tremendous.

And yes, I know, following the major restructuring of groups late last year some of the benefits have disappeared (more about that later in the article), but there are still some great reasons that you should be joining groups in LinkedIn. Read More