All posts by Steve Loates

Yoda and The Force

How Yoda and the Force might do B2B social media lead generation

By | Digital Marketing, Featured, LinkedIn, Social Media | No Comments

Are you a B2B (business to business) company using social media to help with your marketing and business development? If so, are you happy with the results? If not, then why not?

Much of the material written about using social media for business tends to focus on the business trying to sell a product or service to a consumer.

But social media is also a very effective business development tool for businesses trying to sell their products or services to other businesses. Read More

Save Time

7 Proven Ways To Save You Time on Social Media

By | Social Media | No Comments
It is no secret that social media is an important part of a business’ success these days, but as many of us also know it can become a giant vortex that sucks you in and blows away all that time you thought you had.
Done correctly, social media allows businesses to be more visible in places where thousands (in some cases, millions) of their prospects are spending time.
But the reality is that social media can be extremely distracting as well. Read More

hand pressing get more leads on blurred cityscape background

Would You Like LinkedIn To Send You New Leads….Every Week?

By | Featured, LinkedIn | No Comments
Would you like LinkedIn to send new leads right to your inbox, every week? Of course you would. What a crazy statement. Who wouldn’t?
All of us, or at least most of us, want to have more leads. But all too often it can be the weakest link in our marketing  or sales process. It requires too much time, either networking or cold calling or attending trade-shows…and it can also be very frustrating as you try to find those rare qualified prospects. So, whenever we find a tool that can make us more efficient and save us time with our prospecting we really should have a close look at it.

Read More

young businessman acting like a super hero and tearing his shirt off

How To Become A Pro At Finding The Best LinkedIn Groups

By | LinkedIn | No Comments
I am a LinkedIn advocate and evangelist. Why? Because every day I witness what it can do to help people just like you achieve success and accomplish business related goals.

Your LinkedIn profile is one of the most effective online networking tools available. When used to its full potential, it will connect you to more professional business people than any other social platform. When we talk about full potential in networking, we are, of course, talking about maximum exposure. The name of the game is getting found by, and finding, your target audience.

Next to having a fully optimized profile, being a member of the right groups might be the most important exercise you carry out on LinkedIn. LinkedIn Groups are not only a means to locate other professionals in your industry, or areas of interest, but they are also an effective way of finding connections that may provide new opportunities within your target audience. Read More

Is Social Selling An Oxymoron?

Is Social Selling An Oxymoron?

By | Social Media | 2 Comments
“Social Selling” has become one of the hottest “buzzwords” when discussing how social media can help to grow your business. In fact, it is rapidly evolving from just a phrase into a major segment of the marketing industry.

But at first glance does this term even make logical sense? For many, the words “social” and “selling” don’t even belong in the same sentence. So does that make it an oxymoron? Read More

danger caution do not cross yellow ribbons over white background. 3d illustration

5 Critical Mistakes To Avoid on LinkedIn

By | LinkedIn | No Comments
Each and every day new professionals join LinkedIn. According to the latest numbers over 40% of the world’s professionals – 350 million – now have a profile on LinkedIn.

As well as being the world’s largest job board it is also becoming the number one marketing tool for those operating in the B2B space. And yet over and over again in my LinkedIn coaching sessions I see the same critical mistakes being repeated time and time again. Here are the top 5. Stay away from these and your effectiveness on LinkedIn will jump dramatically. Read More