All posts by Steve Loates

LinkedIn-needle-in-haystack

LinkedIn Search – Learn How To Find That Needle In A Haystack

By | LinkedIn | No Comments
As LinkedIn continues to grow and evolve it is becoming ever more important that we are able to find specific groups or segments of people. And that is where LinkedIn “Advanced” search can become your very best friend. This one feature may be one of the most under-utilized tools on LinkedIn and yet it can save you time every single day and improve your productivity with just a few simple clicks.

First of all, let’s talk a little about modifiers which for those that do not have all of the advanced search flexibility that comes with a premium account is very important to understand.

Simply put, “modifiers” help you achieve more targeted search results. And just taking a few minutes to understand and learn how “modifiers” work can save you hours of frustration and can very well be the difference between success and failure on LinkedIn. Read More

I hate networking

Hate Networking? Then Learn To Love LinkedIn

By | LinkedIn | 2 Comments
Thank you Reid, Konstantin, Eric, Jean-Luc and Allen. They are the cofounders of the world’s largest social network for professionals, LinkedIn. And in my opinion LinkedIn is not only a great network for professionals but is also one of the world’s great inventions for those of us that hate to network. And if you hate networking then you may very well want to love LinkedIn.

LinkedIn can help you to become a great networker even if you don’t like networking!

OK. So what the heck am I talking about? Read More

Why you need to love linkedin

Why We Should All Learn To Love LinkedIn

By | LinkedIn | No Comments
LinkedIn was founded almost 12 years ago and it has grown to become the largest social network for professionals in the world with over 350 million members.

Once known simply as a job board, which it still is, it has become much more. You can network, create new business relationships, publish content and generate new business opportunities all from within this leading social platform.

Here are some numbers we think you will love about LinkedIn.

Read More

Master LinkedIn Search

How To Master LinkedIn Search To Get Your Profile Found

By | LinkedIn, Social Media | No Comments
Have you ever wondered how LinkedIn search works? Why you see what you see?

Well, I don’t know about you but I have been using LinkedIn search for years. And in all that time I had no idea what influenced how the search results appeared to me.

If we search for the same thing or person do we all see the same results? Or, like Google, were they different for everyone?

I didn’t know and honestly, I had no reason to really care. Until now. Read More

Digital Marketing Glossary

Digital Marketing Glossary

By | Digital Marketing | One Comment
Like any industry, digital or internet marketing has more than its fair share of terms and phrases that the layperson may be unfamiliar with.

I have created this glossary to help our clients, as well as anyone interested in learning more about digital marketing, understand the vocabulary and terminology that we use so often it’s become a part of our daily language. Read More

email marketing

Why You Should Forget Social and Build Your Email List

By | Content Marketing, Featured, Social Media | No Comments
Is email marketing really dead?

Today, in the world of digital marketing all of the buzz seems to be around social media and SEO and content and mobile.
How do we choose the right social media channel? A topic I addressed in a recent post here. Where can I find the best content for my audience? Do I need a mobile website? How do I build my Twitter following? etc., etc. These are all valid questions, but are we asking the right questions about the right marketing tool? Read More