Category Archives: Content Marketing

email marketing

Why You Should Forget Social and Build Your Email List

By | Content Marketing, Featured, Social Media | No Comments
Is email marketing really dead?

Today, in the world of digital marketing all of the buzz seems to be around social media and SEO and content and mobile.
How do we choose the right social media channel? A topic I addressed in a recent post here. Where can I find the best content for my audience? Do I need a mobile website? How do I build my Twitter following? etc., etc. These are all valid questions, but are we asking the right questions about the right marketing tool? Read More

slideshare

Want To Get Noticed On LinkedIn? Discover SlideShare.

By | Content Marketing, LinkedIn | No Comments
Have you ever heard of SlideShare?  Probably not.  No worries…many people don’t know what it is, let alone how it can help you on LinkedIn. In fact it may be one of the best “well kept” secrets on the Internet. And that means when you do begin using it, the results can be very good for you and your marketing efforts.

Do you spend any time creating PowerPoint presentations? Do you have a library of past presentations just taking up space on your computer’s hard drive? Read More

William Shakespeare on a computer

To blog or not to blog?

By | Content Marketing | 2 Comments
Is that really the question any more? I think not.

How many more times do we need to hear it?

Today, everything we read, everything we see and hear about online marketing that delivers results all revolves around one topic. And that topic is content and the marketing of that content. Read More

illustration of a world map on folded paper

Tips To Improve Your Content Marketing Strategy – Part 1

By | Content Marketing | No Comments
As the old saying goes “if you don’t know where you’re going, any road will take you”.

And with your content marketing it’s important to have a strategy so you can take the right road.  If you do get off course, you’ll need a roadmap to get you back on the right path.

In the digital marketing age, an effective website is critically important for a strong content marketing strategy.

In this, the first of two parts, I will give you some tips on creating a content strategy for your business. Read More

Tools for Finding Content

5 Useful Tools For Finding Your Content

By | Content Marketing | No Comments
Content, content everywhere…..but where the heck do I find ideas for me?

Disclaimer. I am about to make a huge understatement. Content is important to your online marketing. Smiley Face I wasn’t kidding was I?

Today, how well you and your business do online is almost definitely dependent upon how well you find, curate and create content that is of value to your target audience. Period.

So, in this post I thought I would share some of the tools that are available to help you find that all important content. Read More