For many companies the pages are tremendous vehicles for collecting great leads and building relationships with potential clients. For others, they are a drain on limited resources and never seem to deliver quite what the company is expecting. Read More
Category Archives: Content Marketing
To succeed online today you must produce consistent, valuable, entertaining and informative content. Read More
Today, in the world of digital marketing all of the buzz seems to be around social media and SEO and content and mobile.
How do we choose the right social media channel? A topic I addressed in a recent post here. Where can I find the best content for my audience? Do I need a mobile website? How do I build my Twitter following? etc., etc. These are all valid questions, but are we asking the right questions about the right marketing tool? Read More
Is it the same thing as Internet or Online Marketing? The answer is yes, and no. And yes, I know the grammar in the title is wrong…it will make sense as you read the post. 🙂 Read More
Do you spend any time creating PowerPoint presentations? Do you have a library of past presentations just taking up space on your computer’s hard drive? Read More
How many more times do we need to hear it?
Today, everything we read, everything we see and hear about online marketing that delivers results all revolves around one topic. And that topic is content and the marketing of that content. Read More
In this the second of two parts, I will prompt you with some more questions to help you create a better content strategy for your business centering on your website. Read More
And with your content marketing it’s important to have a strategy so you can take the right road. If you do get off course, you’ll need a roadmap to get you back on the right path.
In the digital marketing age, an effective website is critically important for a strong content marketing strategy.
In this, the first of two parts, I will give you some tips on creating a content strategy for your business. Read More
Disclaimer. I am about to make a huge understatement. Content is important to your online marketing. I wasn’t kidding was I?
Today, how well you and your business do online is almost definitely dependent upon how well you find, curate and create content that is of value to your target audience. Period.
So, in this post I thought I would share some of the tools that are available to help you find that all important content. Read More