Category Archives: Social Media

How To Be Awesome and Stop Paying Lip Service To Social Media

By | Business Challenges, Digital Marketing, Social Media | No Comments

Stop Doing ThisCan you imagine if your dentist or optometrist decided that they were going to change the way they handled their telephone?

They would use it to have their receptionist call to remind you when it was time for your check-up, but if you wanted to actually book your appointment, you would have to write back to them.

How frustrated would you feel if they had the audacity to call you to drum up new business, but when you wanted to respond, you had to use a different, slower, perhaps more inconvenient  method of communication? Read More

When will I see Results from Social Media marketing?

By | Digital Marketing, Social Media | No Comments

clock face showing time for results

Without doubt this is the question I am asked most often when discussing social media marketing with new potential clients, or even just in conversation with business acquaintances.

When we ask the question, “How long does it take to get results from social media marketing?” or, “How will I measure the ROI on my social media marketing?”, what are we really asking? Read More

Stop Wasting Time. Find The Best Social Media Channel For Your Business

By | Business Challenges, Digital Marketing, Social Media | No Comments

ollection of popular social media logos printed on paper:facebook, twitter, google plus, instagram, skype, pinterest and blogger on old wooden background Stop reading this post right now if you are still at the point of trying to determine whether or not there is any value in making social media part of your marketing mix.

If you don’t see any value in social media then this article is not for you. In all honesty you may be in need of a little therapy more than you need to read this article…but that is probably a discussion for another day. 🙂

As a social media and digital marketing consultant, one of the most common questions I am asked by businesses and professional people is “what social media sites should I be on?” Read More

Yoda and The Force

How Yoda and the Force might do B2B social media lead generation

By | Digital Marketing, Featured, LinkedIn, Social Media | No Comments

Are you a B2B (business to business) company using social media to help with your marketing and business development? If so, are you happy with the results? If not, then why not?

Much of the material written about using social media for business tends to focus on the business trying to sell a product or service to a consumer.

But social media is also a very effective business development tool for businesses trying to sell their products or services to other businesses. Read More

Save Time

7 Proven Ways To Save You Time on Social Media

By | Social Media | No Comments
It is no secret that social media is an important part of a business’ success these days, but as many of us also know it can become a giant vortex that sucks you in and blows away all that time you thought you had.
Done correctly, social media allows businesses to be more visible in places where thousands (in some cases, millions) of their prospects are spending time.
But the reality is that social media can be extremely distracting as well. Read More

Is Social Selling An Oxymoron?

Is Social Selling An Oxymoron?

By | Social Media | 2 Comments
“Social Selling” has become one of the hottest “buzzwords” when discussing how social media can help to grow your business. In fact, it is rapidly evolving from just a phrase into a major segment of the marketing industry.

But at first glance does this term even make logical sense? For many, the words “social” and “selling” don’t even belong in the same sentence. So does that make it an oxymoron? Read More

Master LinkedIn Search

How To Master LinkedIn Search To Get Your Profile Found

By | LinkedIn, Social Media | No Comments
Have you ever wondered how LinkedIn search works? Why you see what you see?

Well, I don’t know about you but I have been using LinkedIn search for years. And in all that time I had no idea what influenced how the search results appeared to me.

If we search for the same thing or person do we all see the same results? Or, like Google, were they different for everyone?

I didn’t know and honestly, I had no reason to really care. Until now. Read More

email marketing

Why You Should Forget Social and Build Your Email List

By | Content Marketing, Featured, Social Media | No Comments
Is email marketing really dead?

Today, in the world of digital marketing all of the buzz seems to be around social media and SEO and content and mobile.
How do we choose the right social media channel? A topic I addressed in a recent post here. Where can I find the best content for my audience? Do I need a mobile website? How do I build my Twitter following? etc., etc. These are all valid questions, but are we asking the right questions about the right marketing tool? Read More