OK. So let’s presume you have a LinkedIn account. You have some semblance of a profile, with or without your picture, and you have made a few connections.
Are you looking for a new job, or to start a career? Are you on LinkedIn because your friend suggested it? Did your boss say you must get a profile? Or, is it that everyone else has one and you didn’t want to be left out in the cold? C’mon I see you smiling. You know I am right. These scenarios take place all the time.
In fact, you might be surprised as to how many people are on LinkedIn but in reality have no clue as to the reason why, or any plan to do anything about it. Maybe it is time to consider that living your life, both on and off LinkedIn, without a plan is like watching TV with someone else holding the remote control.
In the beginning, LinkedIn was viewed as nothing more than a job board. So, if you were looking for that new job, it was the place to go. In fact, it quickly became the world’s largest job board and worked well for thousands of business people. But today, it is so much more. It is a publishing platform. It is an information and news source. It is a place to find new opportunities and leads. But most of all, it is the world’s largest network of business professionals. Think about it. Before LinkedIn existed, where else did you ever have the opportunity to connect with a global network of over 350 million other professionals!!
If you are one of those people that still doesn’t think LinkedIn is important, then contemplate these facts. Today, a website is a credibility statement about a business. And more and more, whether we like it or not, your LinkedIn profile is becoming a credibility statement about you.
If you don’t believe me just try “googling” your own name. If you have a LinkedIn profile, I can almost guarantee that when you look at the search results your LinkedIn profile will appear in the top five search results, if not number one or two. In my own case, my LinkedIn profile comes up number one when I search for my own name. That is ahead of my own website…and the address for my website is my name www.steveloates.com. Google does seem to love LinkedIn.
Today, when business people are doing research about someone they don’t know, one of the very first places they look is LinkedIn.
So, if you are on LinkedIn you must ask yourself one question. “Is my profile representative of how I want to be viewed as a professional in the business community?” If not, then you need to spend some time and complete your profile, not to find a new job, not to get leads, but simply to ensure that your profile is an accurate online representation of how you want to be seen in the business community.
There are lots of great articles on how to complete your profile. Here are some you can take a look at “8 tips to complete your LinkedIn profile” , “How to make your LinkedIn profile pop” and “Creating a killer LinkedIn profile“. Give them a read you will find something of value in each one.
In summary, take a few minutes, review your profile, and make sure you complete it where necessary. LinkedIn tells us here, at the profile strength indicator, what you need in order to start improving your profile.
Don’t let someone form an opinion of you based upon incorrect or incomplete information. Remember, we know that people want to do business with those that they know, like and trust. Your completed LinkedIn profile can be the first step in helping someone get to know you.
Until next time. Share the love of LinkedIn.
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