Would you like LinkedIn to send new leads right to your inbox, every week? Of course you would. What a crazy statement. Who wouldn’t?
All of us, or at least most of us, want to have more leads. But all too often it can be the weakest link in our marketing or sales process. It requires too much time, either networking or cold calling or attending trade-shows…and it can also be very frustrating as you try to find those rare qualified prospects. So, whenever we find a tool that can make us more efficient and save us time with our prospecting we really should have a close look at it.
And LinkedIn has such a tool and it is called “Saved Searches”. I can tell you that it is always a hot topic that gets lots of attention during my LinkedIn workshop training sessions.
Saved Searches combined with another of LinkedIn’s most powerful tools, advanced search, can save you countless hours of prospecting. If you spend time doing any type of targeted business development on LinkedIn you will wonder how you ever lived without it.